After years of saving – and countless hours spent tightening loose hinges or wrestling with wonky drawers – you've finally made the decision: it’s time for a new kitchen. With a wish list forming and ideas being passed around the household, you're ready to begin the journey. But this isn’t just another home improvement project – it’s a significant life investment. For most people, a new kitchen is the biggest purchase they’ll make after buying a home.
And yet, despite the cost and importance, most don’t treat it like the investment it is.
They head to the nearest retail park without doing any of the research – Wren, Magnet, IKEA, Wickes, B&Q, Howdens – and before they know it, they’re buying a kitchen like it’s a flat-pack bookcase.
Most high-street retailers claim to offer something different – but step into any of the big-name showrooms, and the illusion quickly disappears.
The UK kitchen market is flooded with the same recycled experience:
Endless rows of near-identical shaker doors, each in a slightly different shade of grey
A “limited-time” sale that mysteriously never ends
A friendly designer working on commission – someone who doesn’t know your name, let alone how you live (an important facet if you want your kitchen to be unique)
A flat-pack kitchen built from basic chipboard, dressed up with a glossy finish
Behind the showroom sparkle, it’s all the same: templated products, minimal service, and quality that doesn’t go the distance.
Every high-street kitchen claims to be “premium” or “affordable luxury.”
But behind the stale shoptalk, there’s another side to their story.
Most are flat-pack, made from low-density chipboard
They’re assembled on-site, which means weaker joints and room for more errors
Components come from the same handful of low quality suppliers
You’ll likely pay extra for worktops, appliances, fitting, and aftercare
And if something goes wrong? It’s a customer service maze
In short: same boxes, same materials, same issues – just wrapped in a different package.
Here’s what nobody at the retail park will ask you:
How do you cook?
Do you have kids? What are their ages?
Any Pets? Where do they eat or play during the day?
Are you more of a meal-prepper, an entertainer, or a re-heater?
Is there anything you wish you had more of – space, storage, light?
They design a kitchen for the room – not the people in it.
And that’s the biggest mistake of all.
When these questions are asked (and genuinely listened to), the result isn’t just a kitchen – it’s a space tailored to your life.
At Prestons, we won’t design anything until we know you.
That’s our policy. That’s the foundation of our process.
We pair you with one dedicated designer, who works with you from first chat to final sign-off
We ask about your habits, your space, your lifestyle – everything that matters
We don’t just guess what looks good – we listen, then build it around your real life
You’ll get multiple fully custom concepts, tailored to your home, your needs, and your budget, all brought to life in our immersive 360° software.
And your kitchen will be built rigid in a German factory using world class machinery, laser-aligned fittings and solid construction. There’s really no comparison. It arrives as one complete unit – square, stable and engineered to last.
With us, there’s no cutting corners, we build kitchens the right way – The Prestons way.
Think You’ve Found a Bargain on the High Street?
It might look like a great deal: “Was £10,000 – Now £4,999!”
But here’s the truth behind the price tag.
Most high-street flat-pack kitchens start with inflated “original” prices and eye-catching discounts – but what they don’t tell you is what’s missing. Installation, worktops, appliances and even simple upgrades like soft-close hinges or durable drawers, they all cost extra.
By the time you add it all up, that so-called bargain isn’t so cheap after all. And the quality? Still the same flat-pack chipboard – lightweight, flimsy, and easily damaged. It swells with the slightest exposure to moisture, struggles under daily use, and often starts to fail within just 3–5 years.
At Prestons, we offer rigid-built German kitchens that aren’t just better – they’re often better value. In many cases, we’re actually better value than Wren or Magnet when you compare the full package.
And even when we are slightly more, the difference is clear from the first touch:
No sagging shelves. No flimsy drawers. Just a rock-solid kitchen, made to handle whatever life throws at it.
It’s not everyday that you buy a new kitchen. So ask yourself: is it worth going through all that stress, time, and money for something that’s just OK?
Or do you want something that:
Is designed around the way you actually live – not just how your room measures up
Comes fully built, not flat-packed, from one of Europe’s most advanced factories
Uses high-performance materials engineered to last 30+ years, not chipboard that swells at the first sign of steam
Is installed by our expert in-house fitters – not outsourced teams working to a deadline
Comes with transparent, all-in pricing – including appliances, fitting, and aftercare
Is truly bespoke, not just a preset layout in a new colour
Lasts decades, not years
Feels like an upgrade to how you live, not just how your home looks
That’s the difference between a showroom kitchen – and a Prestons Kitchen.
Simply fill out the form below and one of our team will be in touch to put the finishing touches to your appointment request.
